About Susan, Happiness Coach

How I upgraded my B life to an A+

Hi and welcome. Let me tell you a little bit about myself so you know who I am.

  • I am a recovered corporate drone who got tired of spending most of her life doing work that was, honestly, B.S.
  • I value freedom above all else. That means I’ll do anything to be in charge of my time, my life, and my career.
  • I believe staying in an unfulfilling career because it’s safe and the responsible thing to do is a living death.
  • If I can break free and follow my purpose, thus creating gutsy happiness in my life, so can you. Absolutely.

My name is Susan Rose. I am a Happiness Coach and Success Coach specializing in helping professional women merge their creative talents and altruistic desires to create a career (or business) that make them truly happy. I work with women trapped in “soul-sucking” careers that leave them unable to enjoy much else in life. They are creative (most often writers) and they want to use that gift somehow to make the world better—one client is working in animal rescue, another is focused on women’s empowerment, and yet another wants to help small business owners succeed. 

For years I thought my career was the problem. I had a high-paying corporate career that was slowly killing me. I was stressed and developed health issues related to that stress. I gained weight. I had no energy or desire to see my friends, and as a, result my friendships suffered. I had nothing to give my husband, despite cherishing that relationship. Let me share the absolute truth I learned: 

Your job isn’t the problem. Your boss isn’t the problem. Your co-workers are not the problem. The burnout and resentment you’re feeling are signs that it is time to follow your own path.

What changed for me?

We all have different catalysts; that moment when we realize that life just can’t go on this way anymore. Living numb is not living. Doing B.S. work is living numb.

I wish I could say there was a BIG MOMENT. But there was no horrible illness, life-threatening accident, or anything dramatic. Perhaps that is what is so dramatic. I simply woke up one day and realized I was not doing what I was put on this Earth to do. I was wasting this one life I have, and that could not go on.

But, I do think a few things converged to bring me to that place. First was the 2016 election. I will admit that I allowed myself to become consumed with the rampant negativity. I participated in it, and each day it ate a little more of my soul. I was angry, stressed, scared, and feeling hopeless. These feelings weren’t tied to the outcome of the election, but to what I was witnessing among my friends and in our society as a whole. When I finally made the connection that if people were truly happy in life, this negativity and rancor couldn’t exist, I knew I had to start with myself. I was unhappy. I wasn’t living the life I was put on this Earth to live. But I had NO IDEA what my purpose was. I wanted to help make the world better, but I didn’t know how.

As I began to think about what my purpose was (while I downed anti-inflammatories for the shoulder), I learned a friend had terminal cancer. That was the push to figure it out NOW. Not tomorrow. Not when the timing was better. Not after I lost ten pounds/after vacation/after the holidays. TODAY. I knew that if I had only a limited time left to live, I didn’t want to spend it doing work that didn’t make the world better. I wanted a life of no regrets. So I embarked on the very journey I now lead other professional women on. In the process, I discovered my passion and mission: to make the world a happier place by helping creative women make the change to purpose-focused career or business.

How I can help you

I have done this work. I still do it. I know I can help you because the process I guide women through works.

You CAN transform your life, no matter what stage of life you’re in. You can find a new career or start a business. You can create a life of purpose and joy AND make a good living. You deserve all of this. BUT if you do not address the deep seeded beliefs that are holding you back (and if you’re reading this page, you have them), you will stay stuck and in pain. I don’t want that for you because I know how awful it is.

I also know that doing it alone rarely gives you the results you crave. How do I know this? Because I tried to do this on my own. That didn’t work. I would change jobs, but find myself in the same situation again. I worked with a life coach, and she helped me recognize some patterns and make some changes, but we didn’t dig into my beliefs and mindset. The result was a half change, but I never addressed what was holding me back. That’s why I kept drifting without any destination. It wasn’t until I seriously studied mindset, worked with a mindset expert and did the exact things I guide you through that massive shifts happened. I will never go back to doing it on my own because I’ve seen the difference.

Today, I help women find the clarity, confidence, and courage to have a purpose-focused career.

Happiness Coach and Success Coach

{aka Mindset Expert and Transformation Strategist}

I have multiple coaching certificates, all designed to address different aspects of the journey I take my clients through. My core coaching certificate is in holistic health coaching (Institute of Integrative Nutrition). I realized that I loved helping women through ALL life changes they wanted, and so I augmented my health coaching with Life Coaching (Achology), Happiness Coaching (Life Coach Academy), Law of Attraction (Global Sciences Foundation) and NLP (Achology). I also have an undergrad degree in Journalism (Kansas) and a graduate degree in urban and environmental policy (Tufts). I am a corporate workforce survivor and small business owner — together these credentials are a POWERFUL combination! Every single thing I recommend to you is something that profoundly helped me and my clients.

I got my coaching credential in 2012, but I’ve been coaching women since 2002. That’s the year I launched my first successful business; a graphic design agency. We specialized in branding, and what I found was the new business owners needed guidance in navigating the fear that ALWAYS emerges during times of big change. I helped them shift their mindset, and then we would strategize for success (and they thought they’d just hired me to do their marketing). Even before I was officially a coach, I used my training as a journalist to ask the questions that helped these women think about things differently and develop the action plan to make it happen. Whether changing careers or starting a business, the mindset, visualization, and strategy will get you where you want to go.

I’ve done a lot in my life. The big successes, like finding my life purpose and the love of my life and launching this coaching business, I did with the help of a coach. The big failures, like taking a job that was the WRONG fit for me and chasing degrees that weren’t in alignment with my higher purpose, I did all by my self. I have finally learned the lesson: a coach will get you where you want to go.

Other fun facts about me: I’m a writer, a wife, a stepmom, a dog mom, a volunteer for the Fairfax County Animal Shelter, a women’s running coach and I hope a good friend. I love cooking, foraging for wild mushrooms and SCUBA. My dream is to live at the beach, and my husband and I have a plan to make it happen.

Mostly, I’m a human being doing the best I can in this world. What I want most is for women like me to be happy.


My Personal Manifesto

Susan Rose and Rick Morgan

My Core Values

  • Create an abundant life
  • Actively practice happiness
  • Accept and cherish differences
  • Build a supportive community
  • Be accountable (personally and professionally)