How to be a successful business woman in middle age

How to be a successful business woman in middle age

Opening a small business. Being your own boss. That’s the dream. At least it is for about 80% of the women I speak to. I get it. I’ve been a business owner for a very long time and I love it! Women ask me how to be a successful business woman in middle age.

Good question. While women are opening businesses in droves, it seems they’re all really, really young. Do you even remember being 30? I do. In fact, I opened my first business when I was 36. Boy do I wish I knew now what I knew then. I opened this coaching business at the age of 51. Fifty One. 5-1. And it has been GREAT! You know what the best thing about it is? I know things. Us middle aged women have wisdom, and that means we have the potential to rock the world. Seriously, we can change things.

So, want to know how to be a successful business woman in middle age? Learn from those who have gone before you. Be as smart as I know you are. And follow my three tips for success: find your passion, invest, and get support. I think those are the keys for launching a business that will thrive without risking your life savings. About that support part, check out my Gutsy Femeprenuer program. I designed specifically for middle age women who are ready to take control of their work life. And watch these three YouTube videos. I did a whole series on this topic just for you.

  1. Find Your Passion

    First, I want you to know that when you ask “how to start my own business,” you will get a ton of great advice. But having now started six business—some that succeeded and some that failed—I can tell you being a successful business woman in middle age starts with passion.

    Think about it: you are switching careers to do this. You’ve spent your whole career doing work you may have only sort of cared about, right? Or you loved it once, but now are burnt out. Why do that again? If you are not passionate about what you are doing in your business, finding the energy to do all the little things that make a business woman successful will be downright impossible. This video provides a simple suggestion for how to get in touch with your work passion.

  2. Invest

    Having now started six business—some that succeeded and some that failed—I can tell you being a successful business woman in middle age involves a financial investment. Period.

    And the amount matters. I built my graphic design agency with only a minimal financial investment (we each put in $3,000 and then had a $20,000 line of credit), but that business never really really grew. I did invest in the massage center and my coaching business and boy what a difference!

    Here is the truth: building a business versus having a hobby is about investment, both financial and personal development. You WILL hit hurdles you don’t expect, and if you aren’t ready to face them head on, you’ll give up. Watch the video to learn more about the importance of investing for success.

  3. Get support

Being a successful business woman in middle age involves asking for help and learning how to receive that help.

The truth is, you cannot do it alone. Having mentors and people to mastermind with is invaluable. They’ll share tips and tricks, they’ll help figure out challenges, and they’ll be there for you on the rollercoaster ride of entrepreneurship.

Building a business versus having a hobby is about finding passion, investment, and seeking help. You WILL hit hurdles you don’t expect, and if you aren’t ready to face them head on, you’ll give up. Watch the video to learn more about the importance of asking for help.

How will you be successful?

If you’re dreaming of starting a business, or perhaps just launched, where do you most need help? Drop down in the comments and let me know.

The warning signs of burnout

The warning signs of burnout

Watch my video The Warning Signs of Burnout (and what to do about it) if you are wondering if the symptoms you’re feeling are, indeed, career burnout. In this video, I share the top three signs of career burnout—things that you may not realize mean that you suffer from unfulfilling career syndrome (chronic exhaustion, lack of motivation, and not taking care of yourself). I also share a very simple exercise you can do to assess whether you simply need a new job or you need an entirely new career.

  1. Exhaustion

The first warning sign of burnout is that you feel tired all the time. I mean bone crushing, can’t open your eyes tired. You just can’t muster any energy for anything—emotionally, mentally or physically. When I was burnout in my corporate job, I slept all weekend even though I had a ton I really wanted to do. I just couldn’t find the energy.

When you are burnt out, it depletes your energy. While this could be the sign of a health issue, but more often it really a sign of burnout.

  1. No Motivation

Warning sign number 2 is a lack of motivation. I was talking to a client the other day who said she just rolls her eyes and gets annoyed when someone asks her to do a project—projects that are literally her job to do.

When you don’t feel enthusiastic about what you’re doing and you no longer have an internal motivation to give your work your best effort, there’s a good chance you’re experiencing burnout.

Lack of motivation also manifests as having a hard time getting going in the morning, resistance to going to work, missing deadlines, not responding to messages. These are all signs of burnout.

  1. Not Taking Care of Yourself

My body always knew when I was burnt out before I did—I’d stop exercising and eating well. I’d gain weight.

If you realize you are drinking too much, smoking, being too sedentary, eating too much junk food, not eating enough in general or not getting enough sleep, and self-medicating with anything then career burnout may be behind it. A need to “de-stress” with any of these things is a sign of something else going on.

It makes sense: if you’re burnt out at work, you won’t have the energy to take care of yourself.

What to do about it

Okay, so now you realize you do, in fact, are burnt out. So what do you do about it?

The first step is to figure out WHY: is it the job you’re in specifically, the career path or something else in your life? You can start to figure it out by making two simple lists:

  1. list everything you love about your job or career
  2. list everything you hate about it

If there is more you love than you hate, it may just be your job. If there is more you hate than you love, it may be time to contemplate a career change.

Once you know, you can either start a job search or start the search for a new career. The one you choose will dictate the next steps to take from there. But this will give you some clarity!

NEXT STEP

I help women navigate the warning signs of burnout every day, and help them make the massive mindset shifts to transform their lives from blah to beautiful. Subscribe to my YouTube channel to get weekly videos, follow me on LinkedIn (@susanrose002), and like my Facebook page @GutsyHappiness.

AND… Book your Happiness Infusion Session with me right now so we can dig deep into what is going on with you and create an action plan for your next steps!