Opening a small business. Being your own boss. That’s the dream. At least it is for about 80% of the women I speak to. I get it. I’ve been a business owner for a very long time and I love it! Women ask me how to be a successful business woman in middle age.
Good question. While women are opening businesses in droves, it seems they’re all really, really young. Do you even remember being 30? I do. In fact, I opened my first business when I was 36. Boy do I wish I knew now what I knew then. I opened this coaching business at the age of 51. Fifty One. 5-1. And it has been GREAT! You know what the best thing about it is? I know things. Us middle aged women have wisdom, and that means we have the potential to rock the world. Seriously, we can change things.
So, want to know how to be a successful business woman in middle age? Learn from those who have gone before you. Be as smart as I know you are. And follow my three tips for success: find your passion, invest, and get support. I think those are the keys for launching a business that will thrive without risking your life savings. About that support part, check out my Gutsy Femeprenuer program. I designed specifically for middle age women who are ready to take control of their work life. And watch these three YouTube videos. I did a whole series on this topic just for you.
Find Your Passion
First, I want you to know that when you ask “how to start my own business,” you will get a ton of great advice. But having now started six business—some that succeeded and some that failed—I can tell you being a successful business woman in middle age starts with passion.
Think about it: you are switching careers to do this. You’ve spent your whole career doing work you may have only sort of cared about, right? Or you loved it once, but now are burnt out. Why do that again? If you are not passionate about what you are doing in your business, finding the energy to do all the little things that make a business woman successful will be downright impossible. This video provides a simple suggestion for how to get in touch with your work passion.
Having now started six business—some that succeeded and some that failed—I can tell you being a successful business woman in middle age involves a financial investment. Period.
And the amount matters. I built my graphic design agency with only a minimal financial investment (we each put in $3,000 and then had a $20,000 line of credit), but that business never really really grew. I did invest in the massage center and my coaching business and boy what a difference!
Here is the truth: building a business versus having a hobby is about investment, both financial and personal development. You WILL hit hurdles you don’t expect, and if you aren’t ready to face them head on, you’ll give up. Watch the video to learn more about the importance of investing for success.
Being a successful business woman in middle age involves asking for help and learning how to receive that help.
The truth is, you cannot do it alone. Having mentors and people to mastermind with is invaluable. They’ll share tips and tricks, they’ll help figure out challenges, and they’ll be there for you on the rollercoaster ride of entrepreneurship.
Building a business versus having a hobby is about finding passion, investment, and seeking help. You WILL hit hurdles you don’t expect, and if you aren’t ready to face them head on, you’ll give up. Watch the video to learn more about the importance of asking for help.
How will you be successful?
If you’re dreaming of starting a business, or perhaps just launched, where do you most need help? Drop down in the comments and let me know.